Winterberry Group

Consulting A New Brand Strategy.

Winterberry Group is a specialized management consultancy with deep experience in advertising, marketing, data, technology, and commerce based in New York City. They draw on in-depth industry knowledge, proprietary intelligence, and proven methodologies to help advertising and marketing organizations capitalize on changing market dynamics.

For today’s brands, showing up is not enough to stand out. Value is the bottom line. Our approach elevated the Winterberry Group brand. We collaborated iteratively with their managing partners to design an upscale visual identity and brand guidelines — helping execute a branding strategy from the brand look and feel, print, presentation decks, and digital activation. The result is a symbiotic partnership built upon key objectives, exploration, and a new identity.

BRAND STRATEGY
BRAND IDENTITY
BRAND MESSAGING
BRAND GUIDELINES
DESIGN + CREATIVE DIRECTION