BSN Sports

Breakthrough The Corporate Stereotype Through Paid Video.

BSN Sports is known for its large selection of sports apparel and footwear, custom and stock Nike team uniforms, and sports equipment for middle schools, high schools, and universities. BSN Sports wanted to break through the corporate stereotype to resonate locally on a powerful, personal level with prospective customers.

Coordinated with a videographer, school, coaches, to shoot and produce a 60-second video featuring coaches and players who use BSN’s products. We showed that BSN, just like local coaches and players, always puts the team first. The video we produced worked as a whole, while also breaking out into multiple smaller videos and paid ads. All of these were used to support their social media strategy.

The video effectively showcased the energy, pride, confidence, and connection athletes feel when they suit up together with the best gear, resulting in more views at the time than any of their other social videos.

DIGITAL STRATEGY
CONTENT STRATEGY
BRAND MESSAGING
CREATIVE DIRECTION
CONTENT PRODUCTION