Smoothie King

A Well Blended Mix of Content.

Connecting a community of smoothie lovers through craveable “Smoothies With A Purpose” digital experiences. Created a vision for content creation, design direction, and set new brand guidelines across all digital platforms, elevating the content and driving the brand forward. Using data and insights infused with cultural trends in social media we established strong art direction standards focusing on the importance of lifestyle video and custom product photography that would appeal to the target audiences.

Year over year results from 2015 to 2016, we were able to increase their social impressions by 125%, increase social interactions by 445%, grow Facebook following by 17%, grow Twitter following by 28% and grow Instagram following by 37%.

EXPERIENCE STRATEGY
BRAND STRATEGY
CONTENT STRATEGY
DIGITAL STRATEGY
UI/UX DESIGN
WEBSITE DESIGN
CREATIVE DIRECTION
BRAND GUIDELINES
CONTENT PRODUCTION