Petmate

A Purr-fect New Take On Content and Commerce.

Petmate is the manufacturing company behind your favorite pet brands. Petmate was looking to refresh their digital space, but wanted to retain the continuity of their brand. We help to launch a refined ecommerce and content experience for their new digital experience. Creatively directed their new digital platform alongside our senior interactive art director, illustrator, and established their newly defined brand standards, freshen up their brand identity from the brand’s messaging to visual design and content production, to being inspired by the brand’s ambitions of better engaging and educating their pet parents. 

The ecommerce launch required close collaboration with the C-Suite, VP of Brand Marketing, and IT to ensure the marriage between the high-quality brand direction, a human voice in copy and creative, educational content, and a strong user experience that balances product and pet education while driving sales. Also able to help shift Petmate's new company direction from being a house of brands to a branded house – strengthen the brand with the new brand promise, and increase the customer’s lifetime value.

EXPERIENCE STRATEGY
CONTENT STRATEGY
UI/UX DESIGN
CREATIVE DIRECTION
INTERACTIVE STYLE GUIDE
BRAND GUIDELINES
BRAND MESSAGING
DIGITAL STRATEGY
ACCESSIBILITY + SEO