On The Border

Tasteful Omnichannel Summer Campaign.

On the Border is a hot spot for fresh tex-mex food, tableside guacamole, and has become the authority on great margaritas. The challenge was to modernize their summer ‘Summer of Margs’ promotion while featuring new menu items and specials. Our relationship included overall brand and marketing strategy, omnichannel content creation, digital advertising, point of sale design, social strategy and design, email promotions, print collateral, and innovative in-store experience to bring ‘Salud to Summer’ to life.

Collaborate closely with the C-Suite, VP of Digital, and marketing team to create a richer, more elevated integrated campaign across all channels with a push to promote their summer specials along the way.

EXPERIENCE STRATEGY
BRAND MESSAGING
CONTENT STRATEGY
UI/UX DESIGN
CREATIVE DIRECTION
BRAND GUIDELINES
CONTENT PRODUCTION