American Heart Association

Crafting a Digital Destination That Reaches the Heart.

American Heart Association is a non-profit organization that funds cardiovascular medical research and educates consumers on healthy living. The brand wants to expand its digital presence by establishing an online community platform backed by science as a trusted and valuable source for guidance and motivation, and a community for women who care about prevention, health, and well-being.

We set out to craft a digital narrative and entertainment platform that highlights better ways to live a healthier life. Through this, the goal is to build a community of people that can learn and collaborate to live a better life. We want to create a flexible digital platform that allows the brand to produce meaningful content across the platform and create brand equity and deeper connections with existing American Heart fans.

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